I've always liked that Chiquita logo, as with my beloved Tunnocks packaging i would have said don't ever mess with it. But i must admit this campaign is pretty good. They're taking the most recognisable element of the brand and putting a clever twist on it that is definetely going to grab peoples attention when they're at el supermercado. And as a skateboarder you don't have to convince me about the joys of sticker collecting. Everybody loves a good sticker.
And of course the campaign doesn't stop with the stickers. For all your digital banana related needs you can pop over to eatachiquita.com and go bananas with games, viral videos, animations and even make your own sticker (which you can buy on a t shirt).
They've also jumped on the skateboard bandwagon. (oh no they di-uhnt) So i'll wrestle with my 'only buying from skater run companies' conscience for a while to see if this guy will be going up on the kitchen wall... it would work well with the hideous yellow paint job i've inherited.
You can read a full interview with the designer over at design:related for his insights into this particular brand development.
One more thing before you go tho... It's all well and good coming up with this sort of stuff to make a brand a bit more exciting BUT when you have problems with your company image with regard to ethics and human rights violations you might want to sort that out first otherwise there is always going to be people telling you where to stick your bananas.
Here's the Banana Sessions to play out this post. A jolly good wee band fae the Burry Toon.
