Well our old pal myspace seems to be finally accepting the dominance of facebook and has introduced Facebook Connect across the site. The service is called 'Mashup with facebook' (ironic as myspace is a bit of a mashup these days).
Not only can you now use myspace to publish updates to twitter and facebook (in a kind of teetdeck fashion) you can also opt to share information between the two services to allow myspace to create a customised page with your favourite music, TV shows, movies, celebrities etc, and also suggests related content you might like. You can expect to see that wee 'like' button spreading like a rash over myspace any minute now. This fits in with the new direction that myspace have taken, moving the emphasis from the 'friends' aspect it pioneered to a "social entertainment destination" sharing videos, music and games. To be fair the only people i know who still use it are people in bands and the more hardcore of music fans.
Whether this is going to lure users back to the ghost town of social networking past is doubtful. Some have speculated that the owners (News Corp) are getting ready to sell off the service. Would facebook be prepared to move in and buy the carcass? It would certainly create quite a monopoly in the social networking world.
Speaking of monopoly... (ahem, sorry)
In other news, I had always suspected that the 'Big Lebowski' holds the answers to all of life's problems and it's starting to ring true. Here's some advice from the flowtown.com blog on how to handle your social media, taking insights from the DUDE:
Without a hostage there is no ransom.
