Now technically i'm not a designer, i don't really have skills to get whatever is in my head onto the computer and my drawings are more than a little dodgy. I've always had an interest in it however, i do care about layouts and colours and logos. I can even spend a day or two on photoshop and come up with something passable but that is about as far as it goes.
Last summer i was at the Wickerman festival in Dumfries having a jolly good old time. Now you may be familiar with that feeling of lying in your tent and hearing the more hardcore of your friends jabbering on outside about god knows what. This time i was pretty taken aback by the conversation topic... fonts. Something to do with the merit of serifs. For gods sake you are at a festival, if i hear any more about fonts i am going to have to kill you and write your obituary in 'wing dings'.
Now the more i look in design related stuff the more i feel like i am becoming one of these font followers. Enter this film:
This is a feature film about typography and graphic design released in 2007 to commemorate 50 years of the well used font of the same name. You may not know the name of it but trust me you see it everyday. 'Arial' is its bastard (ugly) cousin by the way, don't get confused. The film is a pretty geek tastic but i found it interesting. The side affect is that i now devote a silly amount of time looking at shop signs, print and logos trying to analyse the merit of how they've used typography. Many agencies seem to specialise in taking brands and helvitcising them to death. Whether its a good thing or not confuses me daily. So basically don't watch it if you like being oblivious to such things, ignorance can be bliss.
S'nice intit? I want one. Again produced for the 50th anniversary you can't get hold of this as yet but Greig Anderson the designer is currently working on a non year specific version so keep an eye on the effektive website if you like the look of it. Here's a sneak peak at the new version:
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